innovate science and technology must be the vane to lead industry development

With the approaching of Beijing 2008 Olympic Games, more and more Chinese customers attend in a variety of of sports, athletic sports gradually become one of the parts which can't insufficient in keeping people's life, sport shoes market could be more and more larger. Besides townsman's professional demand to sport shoes is advancing, even routine sports items much like canter, customers who in top cities begin already showing their professional requirement. country denizen's consumption to middle and low traveling sport shoes will gradually form new requirements.

 1.Current Condition of Chinese sport shoes market
 China is among the biggest sport shoes production bases in the world, most international famous sport shoes brand had been been feeling relaxed in China. Perfect shoes production chain, favorable production organization ability, lower labour force cost and skillful mechanic, all of above conditions have great temptation to every merchant. At the present time, the more alluring condition is huge Chinese market which will front for 2008 Olympics. Mature Adidas, athletic Nike, fashion LiNing, they are famous sport shoes brand visualize in China. In Chinese customers' eyes Adidas's visualize is really a mature man, Nike is really a young athlete, Nike have more market quotient than Adidas in China inland, and most customers think that LiNing brand's visualize prolocutor continues to be LiNing. Comparing to visualise extending of those brands, Nike prefer athletes, he adopt pyramid visualize extending stratagem, this means from tower tip top athlete to nation team, and to NBA league matches province team, till constitute common callan basketball activities, involve four grade basic in the whole sport things market. The quantity of top athletes is least, however they have strong radiant strength. Nike company's brand visualize extending is much more successful and undoubtedly, so Nike shoes is most widely used in China, for instance, Nike's classical style jordan shoes,nike shoes,nike dunks, air force ones is particularly popular for callan.

 2.The influence of Beijing 2008 Olympics to enterprise market mode
 Using the approaching of Beijing 2008 Olympic Games, increasingly more Chinese customers attend in various of sports, and the professional demand to athletics equip is advancing. Even routine sports items just like canter, customers who in top cities begin already showing their professional requirement. It may be seem in the future developing current, sport shoes market could be more fractionized, and fractionize not just involve new empolder market which brand concentrate comparatively rather low, but additionally involve original professional market, for example training sport shoes, with increased fractionizing in service crowd, the blank of top professional product will be chock-full. Chinese homemade sport shoes should stand it the base of serving for the masses customers after which develop professional products in a variety of sports items, it'll bring durative income accompany with boosting up customers' professional incline. At the same time, with market competing more impetuosity, whether Chinese homemade sport shoes enterprises holds the process of market fractionize, possess more professional products following, and convey classical style sport shoes much like Nike's jordan shoes,nike shoes,nike dunks, air force ones, it is the key for them to finally compete with international brand as Nike,Adidas. Internationalization course take more challenge to Chinese domestic enterprises, Internationalization isn't as simple as export some merchandise, or set up several monopolization shops in overseas, but need enterprise store up from Internationalization team to some good many aspects.

 3.The influence of Beijing 2008 Olympic Games to science content of sport shoes product
 A number of domestic sport shoes enterprise originates out from product configuration isn't reasonable, and make a great change in "regard produce, ignore research", really lead "innovate science and technology" to products. For instance, "Hongxingerke" first detrusion "GDS decrease exhibit system", "four function system" etc. "GDS decrease exhibit system" as "Hongxingerke" personal research function system, it's capability absolutely compare beauty to international brand like Nike,Adidas. In addition, a business have to mention, that's anta who again use his practical activity to validate "innovate science and technology must be the vane to lead industry development". anta cooperated with China leather and shoemaking industry academe setup "China shoemaking industry academe gym shoes technology research center", aim at recuring to academe's authoritative mighty technology flat roof, improve sport shoes measure level, and perform some contribution to China shoemaking industry development, then could make out more and more scientific research production. Nowadays the present of product with similar quality is much more and more serious, who are able to keep ahead of technology and make out larruping and suitable product for customers, who definitely are favorite. Besides, sport shoes manufactures need improve professional capability, simultaneously enclose with athletic sports requirement, via reduce cost to supply bargain sport shoes product for person.